PI Travel, Trip Planning for the Next Gen
A trip planning App that connects Gen Z and Millennial users through co-planning and content sharing
Overview
PI TRAVEL is a B2C app launched in 2024 that helps users plan trips in a social context. Inspired by how young travelers are drawn to content on social platforms, it simplifies the entire process of discovering, planning, and sharing trips with others. I joined the team as a Product Designer during the 0→1 phase and led the end-to-end design of four core features, followed by multiple post-launch iterations. The product is now available on both iOS and Android.
TIMEline
Jul. 2022 - Mar. 2024
My Role
Product Manager, involving in 0-to-1 feature design and data-driven iteration
Team
3 Designer (incl. me), 1 Product Manager, 6 Engineers, 1 Data Analyst, 2 Operations, 2 Strategy Lead, 1 QA
my focus
Product Design and management, User experience, User growth, Product Strategy, Feature iteration, Design system, System Thinking
Trip Creation
Trip Creation
Create Trips Instantly with a Click
Turn any trip-related social link or list of places into a ready-to-edit trip plan in one tap, seamlessly.
Route planning
Route planning
Plan Routes Smartly
Get the most efficient routes by AI optimization tailored to needs, saving time and effort for real adventure.
Trip overview
Trip overview
Preview trips with real-time Map, all in one place
Preview trips with real-time Map,
all in one place
Look up entire trip plan and places at a glance with real-time maps that bring the plans to real life navigation.
Trip Creation
Create Trips Instantly with a Click
Turn any trip-related social link or list of places into a ready-to-edit trip plan in one tap, seamlessly.
Route planning
Plan Routes Smartly
Get the most efficient routes by AI optimization tailored to needs, saving time and effort for real adventure.
Trip overview
Preview trips with real-time Map, all in one place
Look up entire trip plan and places at a glance with real-time maps that bring the plans to real life navigation.
PI TRAVEL turns a spark into a real plan with seamless co-editing trip planning experience and intuitive navigation, simplified every step of your next adventure along the way.
PI TRAVEL turns a spark into a real plan with seamless co-editing trip planning experience and intuitive navigation, simplified every step of your next adventure along the way.
PI TRAVEL turns a spark into a real plan with seamless co-editing trip planning experience and intuitive navigation, simplified every step of your next adventure along the way.
Overview
impact
imapct
What I Aimed For, What I Did, What I Achieved
Goal / 01.
Drive Business Growth
Goal / 02.
Enhance Key User Experience
Goal / 03.
Scale Product Delivery Across Teams
Goal / 01.
Drive Business Growth
Goal / 02.
Enhance Key User Experience
Goal / 03.
Scale Product Delivery Across Teams
Goal / 01.
Drive Business Growth
Goal / 02.
Enhance Key User Experience
Goal / 03.
Scale Product Delivery Across Teams
Goal / 01.
Drive Business Growth
Goal / 02.
Enhance Key User Experience
Goal / 03.
Scale Product Delivery Across Teams
Goal / 01.
Drive Business Growth
Goal / 02.
Enhance Key User Experience
Goal / 03.
Scale Product Delivery Across Teams
Goal / 01.
Drive Business Growth
Goal / 02.
Enhance Key User Experience
Goal / 03.
Scale Product Delivery Across Teams
Goal / 01.
Drive Business Growth
Goal / 02.
Enhance Key User Experience
Goal / 03.
Scale Product Delivery Across Teams
problem
Users often lose interest when trying to turn a spontaneous idea into action.
When the planning process is fragmented from where the idea originates, it becomes difficult to take the next step.
The product aim to bridge this gap by transforming fleeting inspiration into a shareable, actionable plan through a smooth planning experience.
Share
no cues or tools to plan or connect further after sharing.
Share
no cues or tools to plan or connect further after sharing
Share
no cues or tools to plan or connect further after sharing.
Save + Search
switching between apps to manually piece together a trip
Save + Search
switching between apps to manually piece together a trip
Save + Search
switching between apps to manually piece together a trip
Browse
getting inspired by endless content but can’t turn it into a real plan.
Browse
getting inspired by endless content but can’t turn it into a real plan
Browse
getting inspired by endless content but can’t turn it into a real plan.
Share
no cues or tools to plan or connect further after sharing.
Save + Search
switching between apps to manually piece together a trip
Browse
getting inspired by endless content but can’t turn it into a real plan.
Share
no cues or tools to plan or connect further after sharing.
Save + Search
switching between apps to manually piece together a trip
Browse
getting inspired by endless content but can’t turn it into a real plan.
problem
TARGET USER
TARGET USER
Designing a better trip-planning experience for users who search, save, and co-plan.
Based on market research on competitive products and social platforms, the product targeted Gen Z and young millennials who often turn social content into action. They need tools that support collaborative editing, optimized route planning, real-time navigation, and shared experiences within their social circles.
TARGET USER
TARGET USER
Designing a better trip-planning experience for users who search, save, and co-plan.
Based on market research on competitive products and social platforms, the product targeted Gen Z and young millennials who often turn social content into action. They need tools that support collaborative editing, optimized route planning, real-time navigation, and shared experiences within their social circles.
solution
SOLution
SOLution
A fast, intuitive travel app that connects discovery, planning, sharing, and traveling into one seamless experience.
Previously, trip planning was scattered across social apps and maps. Pi Travel connects these steps into one flow, integrating trip creation, route editing, and map navigation to make planning faster, more social, and scalable.
solution
SOLution
A fast, intuitive travel app that connects discovery, planning, sharing, and traveling into one seamless experience.
Previously, trip planning was scattered across social apps and maps. Pi Travel connects these steps into one flow, integrating trip creation, route editing, and map navigation to make planning faster, more social, and scalable.
solution
SOLution
A fast, intuitive travel app that connects discovery, planning, sharing, and traveling into one seamless experience.
Previously, trip planning was scattered across social apps and maps. Pi Travel connects these steps into one flow, integrating trip creation, route editing, and map navigation to make planning faster, more social, and scalable.
Process
& Design
Process
& Design
01 Smart Import
Trip Creation
Users often struggled to piece together trips across multiple tools. To reduce friction, I designed three entry points for creating trips. This flexibility met different user needs, reduced input effort, and increased engagement during onboarding.
01 Smart Import
1.0 Key Interactions Design
From Discovery to Building: Crafting a Smooth Core Experience
Based on market research on competitive products and social platforms, the product targeted Gen Z and young millennials who often turn social content into action. They need tools that support collaborative editing, optimized route planning, real-time navigation, and shared experiences within their social circles.
Trip Creation
Users often struggled to piece together trips across multiple tools. To reduce friction, I designed three entry points for creating trips. This flexibility met different user needs, reduced input effort, and increased engagement during onboarding.
Trip Creation
Users often struggled to piece together trips across multiple tools. To reduce friction, I designed three entry points for creating trips. This flexibility met different user needs, reduced input effort, and increased engagement during onboarding.
01 Smart Import
01 Smart Import
01 Smart Import
1.0 Key Interactions Design
From Discovery to Building: Crafting a Smooth Core Experience
Based on market research on competitive products and social platforms, the product targeted Gen Z and young millennials who often turn social content into action. They need tools that support collaborative editing, optimized route planning, real-time navigation, and shared experiences within their social circles.
Trip Creation
Users often struggled to piece together trips across multiple tools. To reduce friction, I designed three entry points for creating trips. This flexibility met different user needs, reduced input effort, and increased engagement during onboarding.
02 Add a Place
Trip overview
Trip Editing
01 Trip Editing
(Delete, Drag & Drop, Move)
Editing is the most frequent action in trip planning. Users do not needs to jump between map and note to change accordingly. with an intuitive drag-and-drop function with single/multi-select to quickly change things in day tab keep the context clear between days and places
Early testers reported a 30% faster editing flow and fewer errors when reordering or removing places.
Trip Editing
I designed a map-based, drag-and-drop itinerary builder that brings all essential editing actions into one place with a live map. Users can reorder, delete or add stops without switching contexts. On top of that, an AI-powered route optimizer provides one-click optimization to reduce effort on route planning. Making editing experience intuitive and less effort.
Icon Redesign
Introduced emoji-based icons with distinct colors,
clearly categorised POI into 6 major types.
Grouping Logic
Applied a “Country → City → Place” cluster hierarchy to structure POIs consistently and add clarity for readability.
Explore Toggle
Added a toggle to show/hide nearby POIs, helping users discover popular spots on demand.
+35% increase in map view usage after UI improvements, showing clearer categorization encouraged more active exploration.
02 POI-Based Exploration
03 Realtime Navigation
A real-time map is integrated into the trip overview overlay. It syncs instantly with any POI or route updates, giving users a clear view of place coverage across multiple days.
01 Trip Overview & Details
A dedicated overview page displays daily stops, notes, and weather at a glance. Users can switch dates via the tab menu and click “Edit” to enter editing mode. This clear separation between overview and editing path reduces cognitive load and makes it easier for users to check plans in real time while traveling.
A~30% reduction in planning time, and users reported the overview made it easier to share and coordinate trips in groups
Trip Creation
Users often struggled to track multi-day itineraries in editing mode. We introduced a Trip Overview mode with an ‘All’ tab summarizing the full itinerary, while each Day tab shows trip details for daily planning. This streamlined view reduces cognitive load and makes view and share trips effortless.
Before
After
Trip Editing
I designed a map-based, drag-and-drop itinerary builder that brings all essential editing actions into one place with a live map. Users can reorder, delete or add stops without switching contexts. On top of that, an AI-powered route optimizer provides one-click optimization to reduce effort on route planning. Making editing experience intuitive and less effort.
Trip overview
Trip overview
Trip overview
Trip Editing
Trip Editing
Trip Editing
01 Trip Editing
(Delete, Drag & Drop, Move)
01 Trip Editing
(Delete, Drag & Drop, Move)
01 Trip Editing
(Delete, Drag & Drop, Move)
Editing is the most frequent action in trip planning. Users do not needs to jump between map and note to change accordingly, with an intuitive drag-and-drop function with single/multi-select to quickly change things in day tab keep the context clear between days and places.
Early testers reported a 30% faster editing flow and fewer errors when reordering or removing places.
02 Add a Place
02 Add a Place
02 Add a Place
02 Add a Place
02 Add a Place
02 Add a Place
Trip Creation
Users often struggled to track multi-day itineraries in editing mode. We introduced a Trip Overview mode with an ‘All’ tab summarizing the full itinerary, while each Day tab shows trip details for daily planning. This streamlined view reduces cognitive load and makes view and share trips effortless.
Before
After
Icon Redesign
Introduced emoji-based icons with distinct colors,
clearly categorised POI into 6 major types.
Grouping Logic
Applied a “Country → City → Place” cluster hierarchy to structure POIs consistently and add clarity for readability.
Explore Toggle
Added a toggle to show/hide nearby POIs, helping users discover popular spots on demand.
+35% increase in map view usage after UI improvements, showing clearer categorization encouraged more active exploration.
02 POI-Based Exploration
03 Realtime Navigation
03 Realtime Navigation
A real-time map is integrated into the trip overview overlay. It syncs instantly with any POI or route updates, giving users a clear view of place coverage across multiple days.
Icon Redesign
Introduced emoji-based icons with distinct colors,
clearly categorised POI into 6 major types.
Grouping Logic
Applied a “Country → City → Place” cluster hierarchy to structure POIs consistently and add clarity for readability.
Explore Toggle
Added a toggle to show/hide nearby POIs, helping users discover popular spots on demand.
+35% increase in map view usage after UI improvements, showing clearer categorization encouraged more active exploration.
02 POI-Based Exploration
01 Trip overview & Details
A dedicated overview page displays daily stops, notes, and weather at a glance. Users can switch dates via the tab menu and click “Edit” to enter editing mode. This clear separation between overview and editing path reduces cognitive load and makes it easier for users to check plans in real time while traveling.
A~30% reduction in planning time, and users reported the overview made it easier to share and coordinate trips in groups
01 Trip overview & Details
A dedicated overview page displays daily stops, notes, and weather at a glance. Users can switch dates via the tab menu and click “Edit” to enter editing mode. This clear separation between overview and editing path reduces cognitive load and makes it easier for users to check plans in real time while traveling.
A~30% reduction in planning time, and users reported the overview made it easier to share and coordinate trips in groups
01 Trip Overview &Details
A dedicated overview page displays daily stops, notes, and weather at a glance. Users can switch dates via the tab menu and click “Edit” to enter editing mode. This clear separation between overview and editing path reduces cognitive load and makes it easier for users to check plans in real time while traveling.
Icon Redesign
Introduced emoji-based icons with distinct colors,
clearly categorised POI into 6 major types.
Grouping Logic
Applied a “Country → City → Place” cluster hierarchy to structure POIs consistently and add clarity for readability.
Explore Toggle
Added a toggle to show/hide nearby POIs, helping users discover popular spots on demand.
02 POI-Based Exploration
03 Realtime Navigation
A real-time map is integrated into the trip overview overlay. It syncs instantly with any POI or route updates, giving users a clear view of place coverage across multiple days.
01 Trip Overview & Details
A dedicated overview page displays daily stops, notes, and weather at a glance. Users can switch dates via the tab menu and click “Edit” to enter editing mode. This clear separation between overview and editing path reduces cognitive load and makes it easier for users to check plans in real time while traveling.
A~30% reduction in planning time, and users reported the overview made it easier to share and coordinate trips in groups
2.0 New Release feature
Collaborative Trip Editing
We expanded the product from a single-user tool to a multi-user experience, enabling real-time collaborative trip planning with friends. This feature was built in response to strong demand from user feedback, as many travelers wanted a way to co-create and adjust itineraries together. It drove a 40% increase in engagement within trip planning flows and strengthened the product’s social capabilities.
User Flow
SOLution
By mapping out the user flow and conflict-handling logic with the PM and engineers, I extended the overview page with an invite button and collaborator avatars, and designed a new invite card and a “Manage” section in trip settings.
USER FLOW
KEY INTERACTION
Invite Friends
Users can invite up to 10 friends via link or external apps.
Co-editing Mode
User can join the trip and sync in real time. Avatars make collaboration transparent by showing who is invited.
Manage Friends
Allow users to view all invited members and roles (Owner / Editor), with editing history in setting.
Invite Friends
Invite Friends
Invite Friends
Users can invite up to 10 friends via link or external apps.
co-editing mode
User can join the trip and sync in real time. Avatars make collaboration transparent by showing who is invited.
Manage friends
Allow users to view all invited members and roles (Owner / Editor), with editing history in setting.
Co-editing Mode
Co-editing Mode
User can join the trip and sync in real time. Avatars make collaboration transparent by showing who is invited.
Manage Friends
Manage Friends
Allow users to view all invited members and roles (Owner / Editor), with editing history in setting.
KEY INTERACTION
2.0 New Release feature
Collaborative Trip Editing
We expanded the product from a single-user tool to a multi-user experience, enabling real-time collaborative trip planning with friends. This feature was built in response to strong demand from user feedback, as many travelers wanted a way to co-create and adjust itineraries together. It drove a 40% increase in engagement within trip planning flows and strengthened the product’s social capabilities.
User Flow
By mapping out the user flow and conflict-handling logic with the PM and engineers, I extended the overview page with an invite button and collaborator avatars, and designed a new invite card and a “Manage” section in trip settings.
USER FLOW
KEY INTERACTION
Invite Friends
Users can invite up to 10 friends via link or external apps.
Co-editing Mode
User can join the trip and sync in real time. Avatars make collaboration transparent by showing who is invited.
Manage Friends
Allow users to view all invited members and roles (Owner / Editor), with editing history in setting.
Invite Friends
Users can invite up to 10 friends via link or external apps.
co-editing mode
User can join the trip and sync in real time. Avatars make collaboration transparent by showing who is invited.
Manage friends
Allow users to view all invited members and roles (Owner / Editor), with editing history in setting.
Co-editing Mode
User can join the trip and sync in real time. Avatars make collaboration transparent by showing who is invited.
Manage Friends
Allow users to view all invited members and roles (Owner / Editor), with editing history in setting.
KEY INTERACTION
2.0 New Release feature
Collaborative Trip Editing
We expanded the product from a single-user tool to a multi-user experience, enabling real-time collaborative trip planning with friends. This feature was built in response to strong demand from user feedback, as many travelers wanted a way to co-create and adjust itineraries together. It drove a 40% increase in engagement within trip planning flows and strengthened the product’s social capabilities.
User Flow
By mapping out the user flow and conflict-handling logic with the PM and engineers, I extended the overview page with an invite button and collaborator avatars, and designed a new invite card and a “Manage” section in trip settings.
USER FLOW
KEY INTERACTION
Invite Friends
Users can invite up to 10 friends via link or external apps.
Co-editing Mode
User can join the trip and sync in real time. Avatars make collaboration transparent by showing who is invited.
Manage Friends
Allow users to view all invited members and roles (Owner / Editor), with editing history in setting.
Invite Friends
Users can invite up to 10 friends via link or external apps.
co-editing mode
User can join the trip and sync in real time. Avatars make collaboration transparent by showing who is invited.
Manage friends
Allow users to view all invited members and roles (Owner / Editor), with editing history in setting.
Co-editing Mode
User can join the trip and sync in real time. Avatars make collaboration transparent by showing who is invited.
Manage Friends
Allow users to view all invited members and roles (Owner / Editor), with editing history in setting.
KEY INTERACTION
3.0 Iterations
Data-Driven Iteration & Bug Fixes After Initial Launch
After launch, we iterated weekly to fix UI bugs and improve retention, feature adoption and overall usability. We identified bugs and issues through telemetry data and user feedback also internbal walk through, then prioritized them into iteration plans with the team. As a designer, I contributed to roadmap planning and ensured on-time releases and delivery.
After launch, we iterated weekly to fix UI bugs and improve retention, feature adoption and overall usability. We identified bugs and issues through telemetry data and user feedback also internbal walk through, then prioritized them into iteration plans with the team. As a designer, I contributed to roadmap planning and ensured on-time releases and delivery.
Homepage
Before
After
V 1.0 Homepage
The banner section offered limited inspiration, reducing opportunities for users to discover new destinations or curated templates. This constrained the homepage to a entry point for existing trip rather than a space for exploration.
V 3.0 Homepage
The carousel highlights curated trending trips, inspiring users with fresh content and reasons to explore in-app. The most recent trip with collaborators is surfaced on the cover card, supporting re-entry into ongoing plans and social connection.
Homepage
Calender
Before
After
V 1.0 Calender
Users could only switch between duration and calendar mode to select trip dates, with limited contextual support.
V 2.4 Calender
The calendar with timezone display synced to the user’s phone, helping them plan across locations with different timezone. A toggle for public holidays was added for personalized planning, and UI color cues highlight the current day and holidays. These improvements support better foresight and reduce errors in trip scheduling.
Calender
3.0 Iterations
Data-Driven Iteration & Bug Fixes After Initial Launch
After launch, we iterated weekly to fix UI bugs and improve retention, feature adoption and overall usability. We identified bugs and issues through telemetry data and user feedback also internbal walk through, then prioritized them into iteration plans with the team. As a designer, I contributed to roadmap planning and ensured on-time releases and delivery.
After launch, we iterated weekly to fix UI bugs and improve retention, feature adoption and overall usability. We identified bugs and issues through telemetry data and user feedback also internbal walk through, then prioritized them into iteration plans with the team. As a designer, I contributed to roadmap planning and ensured on-time releases and delivery.
Homepage
Before
After
V 1.0 Homepage
The banner section offered limited inspiration, reducing opportunities for users to discover new destinations or curated templates. This constrained the homepage to a entry point for existing trip rather than a space for exploration.
V 3.0 Homepage
The carousel highlights curated trending trips, inspiring users with fresh content and reasons to explore in-app. The most recent trip with collaborators is surfaced on the cover card, supporting re-entry into ongoing plans and social connection.
Homepage
Calender
Before
After
V 1.0 Calender
Users could only switch between duration and calendar mode to select trip dates, with limited contextual support.
V 2.4 Calender
The calendar with timezone display synced to the user’s phone, helping them plan across locations with different timezone. A toggle for public holidays was added for personalized planning, and UI color cues highlight the current day and holidays. These improvements support better foresight and reduce errors in trip scheduling.
Calender
3.0 Iterations
Data-Driven Iteration & Bug Fixes After Initial Launch
After launch, we iterated weekly to fix UI bugs and improve retention, feature adoption and overall usability. We identified bugs and issues through telemetry data and user feedback also internbal walk through, then prioritized them into iteration plans with the team. As a designer, I contributed to roadmap planning and ensured on-time releases and delivery.
After launch, we iterated weekly to fix UI bugs and improve retention, feature adoption and overall usability. We identified bugs and issues through telemetry data and user feedback also internbal walk through, then prioritized them into iteration plans with the team. As a designer, I contributed to roadmap planning and ensured on-time releases and delivery.
Homepage
Before
After
V 1.0 Homepage
The banner section offered limited inspiration, reducing opportunities for users to discover new destinations or curated templates. This constrained the homepage to a entry point for existing trip rather than a space for exploration.
V 3.0 Homepage
The carousel highlights curated trending trips, inspiring users with fresh content and reasons to explore in-app. The most recent trip with collaborators is surfaced on the cover card, supporting re-entry into ongoing plans and social connection.
Homepage
Calender
Before
After
V 1.0 Calender
Users could only switch between duration and calendar mode to select trip dates, with limited contextual support.
V 2.4 Calender
The calendar with timezone display synced to the user’s phone, helping them plan across locations with different timezone. A toggle for public holidays was added for personalized planning, and UI color cues highlight the current day and holidays. These improvements support better foresight and reduce errors in trip scheduling.
Calender
UI &
Design System
UI &
Design System
UI &
Design System
Project 2.0 :
Content management system
Project 2.0 :
Content management system
Project 2.0 :
Content management system
The Impact & What I Did
I built an internal CMS with Admin Configuration Panel to optimize internal efficiency and elevate content quality. This system established a scalable, structured publishing framework, empowering the operations team with efficient content publishing for homepage recommendations, trip event, and POI data. And directly resulted in improved in-app content discovery and higher user retention.
✨
Improved Retention with Content
Improved Retention
Built an editorial CMS that standardizes POI and trip updates, expanding city coverage and ensuring consistently fresher, higher-quality content.
Built an editorial CMS that standardizes POI and trip updates, expanding city coverage and ensuring consistently fresher, higher-quality content.
⏱️️
Speed 2x Turnaround
Enabled batch publishing and modular configuration so operations can manage highlights and templates independently with role-based approvals.
👥️
Frictionless Cross-Team Workflow
Improved Retention
Added status indicators and version tracking to the admin panel, reducing publishing errors and rework across teams.
Built an editorial CMS that standardizes POI and trip updates, expanding city coverage and ensuring consistently fresher, higher-quality content.
Speed 2x Turnaround
Enabled batch publishing and modular configuration so operations can manage highlights and templates independently with role-based approvals.
Frictionless Cross-Team Workflow
Added status indicators and version tracking to the admin panel, reducing publishing errors and rework across teams.
KEY INTERACTION
Region & Point Of Interest (POI) Bulk Manager
Region & Point Of Interest (POI)
Bulk Manager
A real-time map is integrated into the trip overview overlay. It syncs instantly with any POI or route updates, giving users a clear view of place coverage across multiple days.
Curated Events &
Featured Trips Scheduler
Set up trip content in batches: configure featured trip templates and ship with role-based approvals.
Detailed
Trip Content Pool
Centralized Trip Content Pool Management with filters, metadata, and quick preview. Integrated batch actions to streamline operations.
Curated Events &
Featured Trips Scheduler
Set up trip content in batches: configure featured trip templates and ship with role-based approvals.
Detailed
Trip Content Pool
Centralized Trip Content Pool Management with filters, metadata, and quick preview. Integrated batch actions to streamline operations.
KEY INTERACTION
KEY INTERACTION
The Impact & What I Did
I built an internal CMS with Admin Configuration Panel to optimize internal efficiency and elevate content quality. This system established a scalable, structured publishing framework, empowering the operations team with efficient content publishing for homepage recommendations, trip event, and POI data. And directly resulted in improved in-app content discovery and higher user retention.
✨
Improved Retention with Content
Built an editorial CMS that standardizes POI and trip updates, expanding city coverage and ensuring consistently fresher, higher-quality content.
⏱️️
Speed 2x Turnaround
Enabled batch publishing and modular configuration so operations can manage highlights and templates independently with role-based approvals.
👥️
Frictionless Cross-Team Workflow
Added status indicators and version tracking to the admin panel, reducing publishing errors and rework across teams.
Speed 2x Turnaround
Enabled batch publishing and modular configuration so operations can manage highlights and templates independently with role-based approvals.
Frictionless Cross-Team Workflow
Added status indicators and version tracking to the admin panel, reducing publishing errors and rework across teams.
KEY INTERACTION
Region & Point Of Interest (POI) Bulk Manager
A real-time map is integrated into the trip overview overlay. It syncs instantly with any POI or route updates, giving users a clear view of place coverage across multiple days.
Curated Events &
Featured Trips Scheduler
Set up trip content in batches: configure featured trip templates and ship with role-based approvals.
Detailed
Trip Content Pool
Centralized Trip Content Pool Management with filters, metadata, and quick preview. Integrated batch actions to streamline operations.
Curated Events &
Featured Trips Scheduler
Set up trip content in batches: configure featured trip templates and ship with role-based approvals.
Detailed Trip Content Pool
Centralized Trip Content Pool Management with filters, metadata, and quick preview. Integrated batch actions to streamline operations.
KEY INTERACTION
KEY INTERACTION
The Impact & What I Did
I built an internal CMS with Admin Configuration Panel to optimize internal efficiency and elevate content quality. This system established a scalable, structured publishing framework, empowering the operations team with efficient content publishing for homepage recommendations, trip event, and POI data. And directly resulted in improved in-app content discovery and higher user retention.
✨
Improved Retention with Content
Built an editorial CMS that standardizes POI and trip updates, expanding city coverage and ensuring consistently fresher, higher-quality content.
⏱️️
Speed 2x Turnaround
Enabled batch publishing and modular configuration so operations can manage highlights and templates independently with role-based approvals.
👥️
Frictionless Cross-Team Workflow
Added status indicators and version tracking to the admin panel, reducing publishing errors and rework across teams.
Speed 2x Turnaround
Enabled batch publishing and modular configuration so operations can manage highlights and templates independently with role-based approvals.
Frictionless Cross-Team Workflow
Added status indicators and version tracking to the admin panel, reducing publishing errors and rework across teams.
KEY INTERACTION
Region & Point Of Interest (POI)
Bulk Manager
A real-time map is integrated into the trip overview overlay. It syncs instantly with any POI or route updates, giving users a clear view of place coverage across multiple days.
Curated Events &
Featured Trips Scheduler
Set up trip content in batches: configure featured trip templates and ship with role-based approvals.
Detailed
Trip Content Pool
Centralized Trip Content Pool Management with filters, metadata, and quick preview. Integrated batch actions to streamline operations.
Curated Events &
Featured Trips Scheduler
Set up trip content in batches: configure featured trip templates and ship with role-based approvals.
Detailed Trip Content Pool
Centralized Trip Content Pool Management with filters, metadata, and quick preview. Integrated batch actions to streamline operations.
KEY INTERACTION
KEY INTERACTION
Takeaways &
Reflections
Takeaways &
Reflections
Takeaways &
Reflections
Tracking from day one mattered. The data precisely pinpointed user drop-off points, allowing us to rapidly iterate and optimize crucial micro-interactions that significantly improved the overall flow.
When problems came up, I brought everyone in. Talking early with engineers and PMs kept us aligned, helped us fix issues faster, and made design-eng handoff smoother.
If I were doing this again, I’d prototype collaborative editing first and ship an early MVP. Earlier user tests would have surfaced more edge cases before scaling.
Tracking from day one mattered. The data precisely pinpointed user drop-off points, allowing us to rapidly iterate and optimize crucial micro-interactions that significantly improved the overall flow.
When problems came up, I brought everyone in. Talking early with engineers and PMs kept us aligned, helped us fix issues faster, and made design-eng handoff smoother.
If I were doing this again, I’d prototype collaborative editing first and ship an early MVP. Earlier user tests would have surfaced more edge cases before scaling.
Tracking from day one mattered. The data precisely pinpointed user drop-off points, allowing us to rapidly iterate and optimize crucial micro-interactions that significantly improved the overall flow.
When problems came up, I brought everyone in. Talking early with engineers and PMs kept us aligned, helped us fix issues faster, and made design-eng handoff smoother.
If I were doing this again, I’d prototype collaborative editing first and ship an early MVP. Earlier user tests would have surfaced more edge cases before scaling.